Merchandise
by Primal
2026 Design Concept
Retro-Inspired Design Revealed For 2026 Jersey & Gear
From the designers of Primal, our official outfitter, our 2026 apparel channels the bold spirit of vintage 1930's European ski posters—known for flowing color, expressive shapes, and scenes that feel alive with motion.
Front: Riders sweep past Denver’s iconic Union Station with the skyline and Rocky Mountains rising before them—a visual nod to where journeys begin and momentum builds. Bold color and dynamic lines capture the energy, history, and community at the heart of the Denver Century Ride.
Back: Returning to the city on open road as cyclists move through Colorado’s layered foothills and wide skies. Winding routes and vibrant terrain celebrate freedom, exploration, and the unmistakable transition from urban pulse to wide-open adventure.
Organic brushstrokes tie it all together, reflecting Denver’s creative edge and Colorado’s active lifestyle. This isn’t just a jersey—it’s a wearable story of movement, connection, and a modern Colorado tradition in motion.
The Denver Century Ride merchandise collection features official ride apparel designed for performance, comfort, and everyday wear. Products include the Official 2026 Cycling Jersey, Wind Jacket, Arm Sleeves, and Performance Socks built for the ride, along with a Premium Hoodie perfect for pre- and post-ride comfort. Each item showcases distinctive 2026 CommonSpirit Denver Century Ride branding and is designed to celebrate Colorado’s cycling culture on and off the bike.
2026 Men’s & Women’s Sport Cut Jersey - $80
Available in men’s and women’s cuts, the Primal Sport Cut Jersey is crafted with elite fabrics and advanced fit technology to deliver the ultimate comfort for cyclists. Made with industry-leading SpeedPro fabric, this jersey efficiently wicks moisture away from the skin, pushing it to the surface to evaporate, ensuring a consistent and comfortable body temperature. SpeedPro is a lightweight, technical, double-knit performance polyester fabric with a push/pull moisture management system to keep you cool and dry.
Key Features:- SpeedPro fabric for superior moisture wicking
- Full-length YKK zipper for easy ventilation
- Raglan sleeve style for a better fit and range of motion
- 3 rear cargo pockets for ample storage
- Standard fit for comfort
- 100% Polyester
- 180 gsm fabric weight
2026 Men’s & Women’s Sport Wind Jacket - $88
Comfortable and versatile, the Primal Wind Jacket offers superior wind and water protection for the entire upper body in both men’s and women’s cuts.
Crafted from lightweight Altero fabric, this jacket is easily packable, making it the perfect companion for an early morning ride or a breezy afternoon. It is also designed to be layered with other apparel, providing reliable protection from the elements in any temperature.
Key Features:- Altero fabric: wind and water-resistant, lightweight, and durable
- Microfleece-lined collar for added warmth and comfort
- Drawstring waist for a customizable fit
- Zippered side access to your jersey pockets
- Elastic cuffs to keep the elements out
- Packable design for easy storage on the go
- 100% Polyester
- 90 gsm fabric weight
- No stretch for a streamlined, protective fit
2026 Unisex Rhapsody Hoodie - $88
More stylish and technical than your old college hoodie, the Rhapsody Hoodie is designed for an active lifestyle, seamlessly transitioning from bike rides to after-parties.
Made with Gravity Mélange fabric, a melange poly-blend knit with SpeedMesh backing, this hoodie offers a 2-way mechanical stretch that moves with you, whether you're cycling or breaking into dance. Its versatile design is perfect for temperatures ranging from 40°F to 80°F.
Key Features:- Unisex cut
- Gravity Mélange fabric for comfort and durability
- Full-length exposed 3C YKK zipper for a sleek, functional look
- Two front hand pockets for easy storage
- Left arm zipper pocket for secure, on-the-go storage
- Thumb holes for added comfort and warmth
- Standard fit for a relaxed, comfortable feel
- Reflective flatlock stitching on the hood and reflective arm pocket accent for visibility in low light
2026 Arm Sleeves - $28
Primal Lightweight Sun Sleeves are made from Priflex fabric, a lightweight compression material that provides excellent sun protection for your arms. The anatomical design and silicone grippers at the bicep prevent slippage, ensuring a secure fit while maintaining flexibility. Perfect for rapidly changing weather, these arm warmers are compact and easily roll up for storage in pockets.
Key Features:- Priflex fabric for lightweight compression and sun protection
- 90% Polyester, 10% Spandex
- 250 gsm fabric weight
- Silicone gripper at the bicep to prevent slippage
- Anatomical design for a secure and flexible fit
2026 Socks - $16
Designed for comfort and performance, the Denver Century Ride socks are tall cuff, mid-calf height for optimal support and feature advanced air transfer fabrics that help ventilate and wick away moisture, keeping your feet cool and dry. The seamless construction and precise stitching ensure a snug fit with no slippage inside your shoe.
Key Features:- Moisture-wicking to keep feet dry and comfortable
- Tall cuff, mid-calf height for optimal support
- 70% Cotton, 10% Polyester, 20% PU
Denver Century Ride Cap - $24
Our Performance Hat has six panels, a low profile and a structured crown. With an embroidered front and sides as well as a sublimated background this hat is perfect for the time spent off of your bicycle.
It features fabric appliqué inserts on both the crown and visor in addition to a hook and loop closure for a fully customized fit for most people.
Online merchandise orders will be available for pick up at packet pick-up prior to the ride
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Your bib and pre-ordered merchandise, plus walk-up/on-site registration will be available at Epic Mountain Gear stores between September 16-20 as well as at the Ride HQ on Main Street at the Shops of Northfield, (8354 E 49th Ave #1250, Denver, CO 80238) during the following times:
EPIC MOUNTAIN GEAR - 2026 ADVANCE PICK-UP
- Wednesday, September 16, 2026 from 4:00 p.m. - 7:00 p.m. Park Meadows Store (8691 Park Meadows Center Drive, Lone Tree, CO 80124)
- Thursday, September 17, 2026 from 4:00 p.m. - 7:00 p.m. Aurora Store (2650 S Havana Street, Aurora, CO 80014)
- Friday, September 18, 2026 from 4:00 p.m. - 7:00 p.m. Boulder Store (2525 Arapahoe Avenue, Boulder, CO 80302)
- Saturday, September 19, 2026 from 4:00 p.m. - 7:00 p.m. Littleton Store (8100 W Crestline Avenue, Littleton, CO 80123)
- Sunday, September 20, 2026 from 3:00 p.m. - 6:00 p.m. Westminster Store (9170 Wadsworth Parkway, Westminster, CO 8002)
We strongly encourage you to pick-up your bib, goody bag, and any preordered merchandise in advance at one of the Epic Mountain Gear locations.
RIDE HEADQUARTERS at the SHOPS AT NORTHFIELD
Location- The 2025 Ride HQ will be located at 8210 Northfield Blvd., Suite 1250, Denver, CO 80238. It is a vacant store on the SW side of the main entrance to Macy's at the Shops at Northfield. There is plenty of free parking in the eastern outer lots at Northfield.
- Thursday, September 24, 2026, from 3:00 p.m. – 7:00 p.m.
- Friday, September 25, 2026, from 3:00 p.m. – 7:00 p.m.
- Saturday, September 26, 2026, beginning at 5:30 a.m. to 10:00 a.m.