Merchandise
2025 Jersey and Merchandise by Primal
2025 Design Concept
Inspired by the urban landscape of Denver, with the majestic mountains in the distance, the 2025 Denver Century Ride merchandise design captures the essence of cycling the city.
The artist was inspired by vibrant wall art in various styles and subjects along the course through LoDo. To reflect this, the artwork incorporates elements of rawness, with bold marks, ink splatters, and dripping paint—giving the impression that the piece was freshly applied to the wall.
The jersey front subtly incorporates the Denver Century Ride logo on the rider’s bib as the cyclist departs Downtown Denver for the mountains. The back of the jersey depicts that same cyclist descending back into the city from the foothills.
The color palette for the 2025 Denver Century Ride jersey and other apparel items draws on contemporary autumn tones, featuring warm oranges, teals, and pinks.
2025 Men’s & Women’s Sport Cut Jersey - $80
Available in men’s and women’s cuts, the Primal Sport Cut Jersey is crafted with elite fabrics and advanced fit technology to deliver the ultimate comfort for cyclists. Made with industry-leading SpeedPro fabric, this jersey efficiently wicks moisture away from the skin, pushing it to the surface to evaporate, ensuring a consistent and comfortable body temperature. SpeedPro is a lightweight, technical, double-knit performance polyester fabric with a push/pull moisture management system to keep you cool and dry.
Key Features:- SpeedPro fabric for superior moisture wicking
- Full-length YKK zipper for easy ventilation
- Raglan sleeve style for a better fit and range of motion
- 3 rear cargo pockets for ample storage
- Standard fit for comfort
- 100% Polyester
- 180 gsm fabric weight
2025 Men’s & Women’s Sport Wind Jacket - $88
Comfortable and versatile, the Primal Wind Jacket offers superior wind and water protection for the entire upper body in both men’s and women’s cuts.
Crafted from lightweight Altero fabric, this jacket is easily packable, making it the perfect companion for an early morning ride or a breezy afternoon. It is also designed to be layered with other apparel, providing reliable protection from the elements in any temperature.
Key Features:- Altero fabric: wind and water-resistant, lightweight, and durable
- Microfleece-lined collar for added warmth and comfort
- Drawstring waist for a customizable fit
- Zippered side access to your jersey pockets
- Elastic cuffs to keep the elements out
- Packable design for easy storage on the go
- 100% Polyester
- 90 gsm fabric weight
- No stretch for a streamlined, protective fit
2025 Unisex Rhapsody Hoodie - $88
More stylish and technical than your old college hoodie, the Rhapsody Hoodie is designed for an active lifestyle, seamlessly transitioning from bike rides to after-parties.
Made with Gravity Mélange fabric, a melange poly-blend knit with SpeedMesh backing, this hoodie offers a 2-way mechanical stretch that moves with you, whether you're cycling or breaking into dance. Its versatile design is perfect for temperatures ranging from 40°F to 80°F.
Key Features:- Unisex cut
- Gravity Mélange fabric for comfort and durability
- Full-length exposed 3C YKK zipper for a sleek, functional look
- Two front hand pockets for easy storage
- Left arm zipper pocket for secure, on-the-go storage
- Thumb holes for added comfort and warmth
- Standard fit for a relaxed, comfortable feel
- Reflective flatlock stitching on the hood and reflective arm pocket accent for visibility in low light
2025 Arm Sleaves - $28
Primal Lightweight Sun Sleeves are made from Priflex fabric, a lightweight compression material that provides excellent sun protection for your arms. The anatomical design and silicone grippers at the bicep prevent slippage, ensuring a secure fit while maintaining flexibility. Perfect for rapidly changing weather, these arm warmers are compact and easily roll up for storage in pockets.
Key Features:- Priflex fabric for lightweight compression and sun protection
- 90% Polyester, 10% Spandex
- 250 gsm fabric weight
- Silicone gripper at the bicep to prevent slippage
- Anatomical design for a secure and flexible fit
2025 Socks - $16
Designed for comfort and performance, the Denver Century Ride socks are tall cuff, mid-calf height for optimal support and feature advanced air transfer fabrics that help ventilate and wick away moisture, keeping your feet cool and dry. The seamless construction and precise stitching ensure a snug fit with no slippage inside your shoe.
Key Features:- Moisture-wicking to keep feet dry and comfortable
- Tall cuff, mid-calf height for optimal support
- 70% Cotton, 10% Polyester, 20% PU
Denver Century Ride Cap - $24
Our Performance Hat has six panels, a low profile and a structured crown. With an embroidered front and sides as well as a sublimated background this hat is perfect for the time spent off of your bicycle.
It features fabric appliqué inserts on both the crown and visor in addition to a hook and loop closure for a fully customized fit for most people.
2024 Men’s & Women’s Sport Cut Jersey
The Primal sport cut, lightweight jersey in SpeedPro Technical Fabric offers a relaxed fit, raglan sleeves, tagless label, full length zipper, 3 rear cargo pockets and lightweight double knit-performance polyester fabric so riders stay comfortable and dry no matter their chosen route. The relaxed fit is designed to provide plenty of room in the ride position. 100% Polyester
2024 Unisex Hoodie
This Primal Rhapsody Hoodie offered in unisex sizes is sure to be an instant classic. Gravity Mélange blended knit fabric, has an active temperature range of 40 to 80 degrees, and its two-way mechanical stretch give this hoodie some serious performance functionality. Throw in; thumbholes, the stowaway bicep zip pocket and two hand pockets giving you ample stash options, finally reflective details add an element of safety for your urban adventures.
2024 Sport Wind Jacket
The Primal sport wind jacket keeps you warm in strong winds and rain with Altero fabric and a micro fleece-lined collar. Jacket features an elastic waist and cuffs, a full length exposed dual zipper, mesh underarm panels and sport fit which ensures comfort the way you like it. The jacket is easily packable, available in both men's and women's cuts and offers a zippered side access opening. This jacket is the perfect piece of apparel for an early morning ride or breezy afternoon. 100% Polyester
Online merchandise orders will be available for pick up at packet pick-up at prior to the ride
The pick-up area at Ride HQ/Registration at The Shops at Northfield. To avoid crowding and wait lines, we strongly encourage cyclists to pick up bib(s), helmet stickers, goodie bags and merchandise prior to ride day and during one of the pick-up times listed below:
- Thursday, September 25, 2025: 3:00 pm – 7:00 pm
- Friday, September 26, 2025: 3:00 pm – 7:00 pm
- RIDE DAY- Saturday, September 27, 2025: Beginning at 5:30 am