There are limited merchandise items available for the 2020 ride. Order yours today!

Men’s & Women’s Sport Cut Jersey

Sport cut, lightweight jersey in SpeedPro Technical Fabric offers a relaxed fit, raglan sleeves, tagless label, full length zipper, 3 rear cargo pockets, and lightweight double knit-performance polyester fabric that draws moisture from your back and pushes it right off the face of the material. The relaxed fit is designed to provide plenty of room in the ride position. 100% Polyester | SPF 35

Purchase Online

Women’s Gemini Tank

Back by popular demand, we are again offering the women’s Gemini Tank version of the 2020 commemorative jersey offering multi-sport functionality and superior comfort made with 100% SpeedPro advanced moisture transfer fabric with a built-in sports bra and two rear cargo pockets.
100% Polyester | SPF 35+

Purchase Online

NEW Sport Wind Jacket

This Primal wind jacket keeps you warm in strong winds and rain with Altero fabric and a microfleece-lined collar. Jacket features an elastic waist and cuffs, a full length exposed YKK dual zipper, mesh underarm panels and sport fit which ensures comfort the way you like it. Jacket is easily pack-able offered in both men’s and women’s cuts and offers zippered side access opening. This jacket is the perfect piece of apparel for an early morning ride or breezy afternoon. 100% Polyester

Purchase Online

NEW Lightweight Sun Sleeves

Primal lightweight sun sleeves are built using Priflex fabric, a lightweight compression material, that provides 50 SPF to protect your arms from the sun’s damaging rays. An anatomical design with silicone grippers at the bicep, prevents slippage and maintains flexibility that adapts to rapidly changing weather and uses less space when rolled and stored in pockets. 80% Polyester/20% Spandex | 50 SPF

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The 2020 Denver Century Ride T-shirt is a unisex 3.6 oz. poly-rich blend tee. This shirt features a ribbed crew neck, taped neck and shoulders for durability, heat-set fabric to minimize shrinkage & a tear anywhere label. 65% Polyester/35% Cotton

Purchase Online

NEW Cycling socks

Cycling Socks feature advanced air transfer fabric that wicks away excess moisture and offers ventilation that keeps your feet cool and dry in this athletic polyester blend sock. Seams and stitching are designed for a comfortable fit without any slippage inside your shoe. Available in a 7″ cuff.

Purchase Online

Athletic Hat

Hit-dry 100% lightweight polyester cap in black with red trim has six panels, a low profile and an unstructured crown & pre-curved visor. There’s no top button and it also features four jersey mesh vents for breath-ability, a sweatband made of woven water-repellent polyester, and a hook and loop closure with a clear PVC pull tag for easy adjusting.

Purchase Online

Mask & Maskas

Re-useable Non-Medical Mask. 100% Polyester Fabric. Includes filter pocket. Machine wash with hot water and detergent prior to first use and after each use.
15% of all Mask & Maska sales will be donated to non-profits in the fight against COVID-19.

Purchase Direct from PRIMAL

Online merchandise sales will be available through Wednesday, September 9th at 11:59pm. After that time Merchandise will be available for purchase on site.

**Please note that there are limited merchandise items available for the 2020 ride.**

If you place on online merchandise order, your merchandise will be available for pick up anytime during packet pick up times:
• Thursday, September 10th: 1:00 p.m. – 8:00 p.m.
• Friday, September 11th: 1:00 p.m. – 8:00 p.m.
• RIDE DAY- Saturday, September 12th: Beginning at 5:30 a.m
at The Shops at Northfield

What About Merchandise I Have Already Ordered? Whether or not you Transfer or Defer from this year’s ride, your merchandise purchases are final and non-refundable. Any 2020 merchandise you have ordered will be available for pick-up during onsite pick-up times listed above or can be mailed with an additional handling fee.

If you can’t pick your merchandise up onsite at the 2020 Denver Century Ride on September 12, 2020 we are happy to send it to you for a small shipping and handling fee. Use the link below, and enter your desired shipping address. This is a one-time flat fee for your merchandise and is the same fee whether you ordered 1 item or 3 items. Please only select a quantity of 1 when checking out, the flat fee is $6.50. All merchandise will be sent to you by the end of September 2020. Click HERE to make arrangements.