Order Your 2021 Merchandise Here!

Online merchandise sales are closed, however
limited merchandise will be available for purchase on site.

Men’s & Women’s Sport Cut Jersey

Sport cut, lightweight jersey in SpeedPro Technical Fabric offers a relaxed fit, raglan sleeves, tagless label, full length zipper, 3 rear cargo pockets, and lightweight double knit-performance polyester fabric that draws moisture from your back and pushes it right off the face of the material. The relaxed fit is designed to provide plenty of room in the ride position. 100% Polyester | SPF 35

Purchase Online

Women’s Gemini Tank

Back by popular demand, the women’s Gemini Tank commemorative jersey offering multi-sport functionality and superior comfort made with 100% SpeedPro advanced moisture transfer fabric with a built-in sports bra and two rear cargo pockets.
100% Polyester | SPF 35+

Purchase Online

Sport Wind Jacket

This Primal wind jacket keeps you warm in strong winds and rain with Altero fabric and a microfleece-lined collar. Jacket features an elastic waist and cuffs, a full length exposed YKK dual zipper, mesh underarm panels and sport fit which ensures comfort the way you like it. Jacket is easily pack-able offered in both men’s and women’s cuts and offers zippered side access opening. This jacket is the perfect piece of apparel for an early morning ride or breezy afternoon. 100% Polyester

Purchase Online

Lightweight Sun Sleeves

Primal lightweight sun sleeves are built using Priflex fabric, a lightweight compression material, that provides 50 SPF to protect your arms from the sun’s damaging rays. An anatomical design with silicone grippers at the bicep, prevents slippage and maintains flexibility that adapts to rapidly changing weather and uses less space when rolled and stored in pockets. 80% Polyester/20% Spandex | 50 SPF

Purchase Online


The 2021 Denver Century Ride T-shirt is black with the updated 2021 date and is a unisex 3.6 oz. poly-rich blend tee. This shirt features a ribbed crew neck, taped neck and shoulders for durability, heat-set fabric to minimize shrinkage & a tear anywhere label. 65% Polyester/35% Cotton

Purchase Online

Cycling Socks

Cycling Socks feature advanced air transfer fabric that wicks away excess moisture and offers ventilation that keeps your feet cool and dry in this athletic polyester blend sock. Seams and stitching are designed for a comfortable fit without any slippage inside your shoe. Available in a 7″ cuff.

Purchase Online

Athletic Hat

Hit-dry 100% lightweight polyester cap in black with red trim has six panels, a low profile and an unstructured crown & pre-curved visor. There’s no top button and it also features four jersey mesh vents for breath-ability, a sweatband made of woven water-repellent polyester, and a hook and loop closure with a clear PVC pull tag for easy adjusting.

Purchase Online

Mask & Maskas

Re-useable Non-Medical Mask. 100% Polyester Fabric. Includes filter pocket. Machine wash with hot water and detergent prior to first use and after each use.
15% of all Mask & Maska sales will be donated to non-profits in the fight against COVID-19.

Purchase Direct from PRIMAL

Past Merch Garage Sale

Enjoy some of our past Denver Century Ride merchandise at more than 50% off the original prices. Click below to take advantage of this opportunity to grab your favorite designed merchandise from 2012 through 2020!

Purchase Past Merchandise
If you place on online merchandise order, your merchandise will be available for pick up at:

Registration/Merchandise & Ride Headquarters

Ride HQ and Registration will now be located on the Eastside of Main Street, between 46th and 47th street in the vacant store between Hot Topic and Buckle anytime during packet pick up times:

• Thursday, September 23rd: 4:00 p.m. – 8:00 p.m.
• Friday, September 24th: 4:00 p.m. – 8:00 p.m.
• RIDE DAY – Saturday, September 25th: Beginning at 5:30 a.m