2022 Merchandise Inspired by Iconic Denver Signs

Men’s & Women’s Sport Cut Jersey

The Primal sport cut, lightweight jersey in SpeedPro Technical Fabric offers a relaxed fit, raglan sleeves, tagless label, full length zipper, 3 rear cargo pockets and lightweight double knit-performance polyester fabric so riders stay comfortable and dry no matter their chosen route. The relaxed fit is designed to provide plenty of room in the ride position. 100% Polyester

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Unisex Hoodie

This Primal Rhapsody Hoodie offered in unisex sizes is sure to be an instant classic. Gravity Mélange blended knit fabric, has an active temperature range of 40 to 80 degrees, and its two-way mechanical stretch give this hoodie some serious performance functionality. Throw in; thumbholes, the stowaway bicep zip pocket and two hand pockets giving you ample stash options, finally reflective details add an element of safety for your urban adventures.

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Sport Wind Jacket

The Primal sport wind jacket keeps you warm in strong winds and rain with Altero fabric and a micro fleece-lined collar. Jacket features an elastic waist and cuffs, a full length exposed dual zipper, mesh underarm panels and sport fit which ensures comfort the way you like it. The jacket is easily packable, available in both men's and women's cuts and offers a zippered side access opening. This jacket is the perfect piece of apparel for an early morning ride or breezy afternoon. 100% Polyester

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Lightweight Sun Sleeves

Primal Lightweight Arm Sleeves are built using Lightweight Priflex fabric, a lightweight compression material that provides coverage on your arms from the sun's damaging rays. An anatomical design with silicone grippers at the bicep prevent slippage and maintain flexibility. They’re adaptable to rapidly changing weather and use less space when rolled and stored in pockets.

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Athletic Hat

Our Performance Hat has six panels, a low profile and a structured crown. With an embroidered front and sides as well as a sublimated background this hat is perfect for the time spent off of your bicycle. It features fabric appliqué inserts on both the crown and visor in addition to a hook and loop closure for a fully customized fit for most people.

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Cycling Socks

Primal Cycling Socks feature advanced air transfer fabric that wicks away excess moisture and offers ventilation that keeps your feet cool and dry in this athletic polyester blend sock. Seams and stitching are designed for a comfortable fit without any slippage inside your shoe. Available in a 7" cuff.

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If you place on online merchandise order, your merchandise will be available for pick up at:

Registration/Merchandise & Ride Headquarters

Bib/Merchandise Pick Up– The pick-up area at Ride HQ/Registration at The Shops at Northfield will reflect social distancing guidelines. Please be respectful of these guidelines to keep a safe environment for all cyclists and attendees. To avoid crowding and wait lines, we strongly encourage cyclists to pick up bib(s), helmet stickers, goodie bags and merchandise prior to ride day and during one of the pick-up times listed below:

  • Thursday, September 22, 2022: 4:00 pm – 8:00 pm
  • Friday, September 23, 2022: 4:00 pm – 8:00 pm
  • RIDE DAY- Saturday, September 24, 2022: Beginning at 5:30 am